Exclusive Ownership
As the owner of a Utility Model, you possess exclusive rights to exploit your invention in terms of use, sales, offer for sales, manufacturing, and importation.
As touched upon elsewhere, it is mandatory to use the Utility Model once granted. If you do not within 3 years of being granted, you may face a request for a Compulsory License from a third party.
Ideas as Strategic Assets
Utility Models are proof of a company's innovative strength and are intangible assets. They can enhance a company's reputation, help with marketing, and facilitate the search for investors.